I build nimble, systemic design organisations that deliver above their headcount.
Seven times since 2001, across banks, digital assets, B2B SaaS and agencies, in Germany, China and Singapore.
Strategic thinker, fluent in prototypes. Currently Head of Product Design at RightShip, building an AI-native design operation.
Agencies → own studio → agencies → banks → digital assets → B2B SaaS
Selected work
Three in depth
Putting design in every step with AI
Hired to rebuild design from one remaining designer. Then rebuilt how design work gets made: working prototypes from the real design system at the start of discovery, and design linked to code.
The 76% nobody had designed for
Hired to build microsites. Took the bank's main channels instead, and found that three quarters of its customers held nothing but a credit card — in an app that assumed the opposite.
What unites traders is that they are all different
Research on professional traders found no two alike — and that they wanted density, not simplicity. So the screen became independent widgets on an intelligent grid, one market per widget.
Other work
Product work in brief
Cake DeFi
Mobile yield platform, rebuilt on a small set of familiar patterns.
Digivault
Institutional custody for digital assets. Wallets, permissions and approvals.
Canon Asia
20,000 pages unified across APAC in four phases, on one design system.
BMW & MINI
Car configurators, market platforms and campaigns for two brands in two markets.
How I work
I partner with senior stakeholders on the real business problem, find the non-obvious answer, make it tangible fast — then build the lean team and system that scales it.
Most of what I have built was not handed to me as a brief. It was found in the data, prototyped before it was funded, and argued in the language of whoever controlled the budget.